Meet Australian cattle & sheep farmers, discover 100 research projects and learn more about what is important to the sustainability of the industry

Can a Bondi Lifeguard handle Modern Day Farming?

Welcome to #GoodMeat season two! We’re stoked to be back on the wifi-waves with our first video! (it's down the bottom if you're looking for it BTW).

A big g’day to those who joined us on last season’s adventure, tackling some of the big topics you care about – animal welfare in Australian feedlots, climate change from methane emissions and protecting the Great Barrier Reef from sediment run off. It’s great to have you back!

And, if you didn’t catch our last season, swing by the Target 100 YouTube Channel and see what all the fuss was about.

We have lots in store for you this season - from low stress stockhandling and understanding biodiversity, to the Australian beef supply chain and the science behind livestock transport. It’s all coming up over the next ten weeks, as we release a video each Wednesday.

But first, we’d like to introduce our hosts who put their inquisitive hats on to discover exactly how #GoodMeat is produced in Australia.

Bondi Rescue’s Andrew ‘Rediy’ Reid returns this season to embark on a tree-change to southern Queensland – stay tuned to find out how on earth he ended up in this predicament!

Target-100-Good-Meat-Andrew-Reid-Lifeguard-Cattle.jpg

Reidy kickin' back with the cows, as you do.

Rob Nixon from Nikko’s Kitchen, one of the world's largest online cooking communities, also got in on the fun this season and leads his own animated adventure to better understand the Australian paddock to plate story, and why eating red meat is good for you.

Target-100-good-meat-animation-cattle-sheep.jpg

Yes we've blurred out his face because we don't want to ruin the surprise.

But now on to our video! In this first episode Reidy finds himself in Goondiwindi, Queensland, and in charge of his own brand spankin' new farm. Reidy is quickly put through the paces by his new neighbour, Razor, who gives him some tips on biodiversity that will change the way he sees farming forever. 

If you’re interested in finding out more about biodiversity in the Australian red meat industry you can do so via our biodiversity page.

The Australian red meat industry has implemented a broad range of initiatives in response to the potential impacts of cattle and sheep farming on biodiversity - including research into sustainable land management practices and how farmers can minimise the impact on their land. Much of this research is ongoing, with the findings being developed into a range of tools that will enable farmers to change management practices in a way that protects the diverse ecosystems on-farm as well as ensuring their production businesses remain economically viable. For more information on this research please visit the Meat & Livestock Australia website.

We’ll be back next week with another episode that delves into the Australian beef industry, so stay tuned! Got questions that you need answered? Pop them up on social media using the hashtag #GoodMeat.