It is with heavy hearts that we announce this is the final episode in #GoodMeat 2.0
We hope you’ve had a great time with us on this adventure. If you have only just joined us though, you’re in luck – there are nine other videos you can watch over here on the left. So hook in!
This week we’re looking at the beef supply chain. A complex system that we reckon the average Joe doesn’t know too much about. And that’s ok, you’re not expected to know everything about everything….right?
ANYWAY we thought you might be interested in how ya beef gets on ya plate. Because…well why not?
In Australia cattle don’t necessarily spend their whole lives on one farm, which is why we have the world class system called the ‘National Livestock Identification System’ (NLIS). What is that you ask?
Well we’re glad you asked. Ahhhem:
NLIS is Australia’s system for the identification and traceability of cattle. This means that all cattle in Australia wear an electronic ear tag, which is scanned each time that animal moves around the country. The technology was introduced in 1999 to enhance Australia's ability to trace cattle should there ever be a disease and food incident. NLIS reflects Australia’s commitment to biosecurity and food safety and provides a competitive advantage in a global market.
Basically what we’re saying is: Aussie farmers have your back. Should something ever go wrong, they’ll be able to trace exactly where a potential disease has come from, and all of the cattle who may have come in contact with it, ensuring that our biosecurity, animal health and food safety stays at the highest standard in the world.
If you want to know more about Australia’s traceability head over to the NLIS website.
If you have any questions about this week’s video give us a shout out on Twitter or Facebook and we’ll answer your questions as best we can.